How Symva Coffee Found Its Voice Online (and Boosted Engagement by 550%)
Every so often, the numbers tell a story you can actually feel. This past month, I ran the analytics for Symva Coffee’s social media, and I had to double-check them:
+40% more views
+188% more reach
+550% more interactions
All in just 30 days.
Why the Change Was Needed
For a while, Symva’s social presence had slipped into a more “corporate” rhythm. The posts looked polished, but the personality — the warmth that makes you want to stay for a second cup of coffee — wasn’t coming through.
As someone who was a customer long before I started working with Symva, I knew firsthand how inviting their shop is. It’s the kind of place where the barista remembers your order, where you end up staying longer than planned, and where the atmosphere is just as comforting as the coffee. But online? That energy wasn’t showing up.
The Shift
So we made a conscious decision: bring the real Symva personality into their social content. Instead of playing it safe with corporate polish, we leaned into storytelling, friendliness, and warmth. We showcased the people, the little details, and the quirks that make Symva what it is.
The result? A feed that feels more human, more welcoming — and a community that’s responding with incredible enthusiasm.
What’s Next
This is just the beginning. The next step is translating that same energy and authenticity into Symva’s website, making sure every touchpoint reflects the brand people love in person.
Because when the online presence finally matches the real-life experience, that’s when the magic happens.